Search Results: advertising from Ruth Reaser LAXVESPA

Boston: Allyn and Bacon, 1965. second edition. Good/no dust jacket. Library of Congress catalog card number 65 17187, this is a hardcover book as a ggrayish beige cover with black and red printing , on the spline and cover clothbound cover, and has some stains whereon it the edges of the pages are a little bit yellowed because of age the binding is sound and its tight the interior the book is clean, just a few things underlined and it has really interesting pictoral advertising pieces from the era and has all the metrics of how advertising was formulated in the marketing ideas used there are some really interesting full color inserts of products on the world market at that time so if you want to put a madman twist on your newest campaign this might be the ticket Hardcover: 466 pages Publisher: Allyn and Bacon; 2nd edition (1966) Language: English book portions of this book appeared as advertising; communications for management, copyright 1960 by Allyn and Bacon Incorporated. This would be… Read More