Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
by Selden, Larry,Colvin, Geoffrey
- Used
- Hardcover
- first
- Condition
- Like New/Like New
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Seller
-
Southampton, New York, United States
Payment Methods Accepted
About This Item
Synopsis
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not. According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years. For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Southampton Books (US)
- Bookseller's Inventory #
- 151043
- Title
- Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
- Author
- Selden, Larry,Colvin, Geoffrey
- Format/Binding
- Hardcover
- Book Condition
- New
- Jacket Condition
- Like New
- Quantity Available
- 1
- Edition
- First Edition
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Publisher
- Portfolio
- Place of Publication
- New York, Ny, U.s.a.
- Date Published
- 2003
- Keywords
- , , , , , , , ,
Terms of Sale
Southampton Books
About the Seller
Southampton Books
About Southampton Books
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Octavo
- Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...
- Crisp
- A term often used to indicate a book's new-like condition. Indicates that the hinges are not loosened. A book described as crisp...
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...