Basic Marketing
by William D Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 1259330877
- ISBN 13
- 9781259330872
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
McGraw-Hill Irwin, 2014. Hardcover. Good. Disclaimer:Dust jacket quality is not guaranteed.
Synopsis
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition." Includes bibliographical references and indexes.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G1259330877I3N00
- Title
- Basic Marketing
- Author
- William D Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 1259330877
- ISBN 13
- 9781259330872
- Publisher
- McGraw-Hill Irwin
- Date Published
- 2014
Terms of Sale
ThriftBooks
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ThriftBooks
Biblio member since 2018
Seattle, Washington
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Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...