Cradle to Cradle: Remaking the Way We Make Things
by William McDonough/ Michael Braungart
- New
- Paperback
- Condition
- New
- ISBN 10
- 0865475873
- ISBN 13
- 9780865475878
- Seller
-
Exeter, Devon, United Kingdom
2 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
“Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, “waste equals food” is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as “biological nutrients” that safely re-enter the environment or as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
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Details
- Bookseller
- Revaluation Books (GB)
- Bookseller's Inventory #
- x-0865475873
- Title
- Cradle to Cradle: Remaking the Way We Make Things
- Author
- William McDonough/ Michael Braungart
- Format/Binding
- Paperback
- Book Condition
- New
- Quantity Available
- 2
- ISBN 10
- 0865475873
- ISBN 13
- 9780865475878
- Publisher
- North Point Pr
- Place of Publication
- Gordonsville, Virginia, U.s.a.
- Date Published
- 2002
Terms of Sale
Revaluation Books
About the Seller
Revaluation Books
About Revaluation Books
Glossary
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...