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Lovemarks

Lovemarks

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Lovemarks

by Roberts, Kevin

  • Used
  • Very Good
  • Hardcover
Condition
Very Good
ISBN 10
157687270X
ISBN 13
9781576872703
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About This Item

powerHouse Books, 2005. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Lovemarks is a marketing technique that is intended to replace the idea of brands and is a book of the same name whose theme is the same, written by Kevin Roberts, Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi, and are promoted by him and his company. Roberts claims, "Brands are running out of juice". He considers that love is what is needed to rescue brands.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G157687270XI4N01
Title
Lovemarks
Author
Roberts, Kevin
Format/Binding
Hardcover
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
157687270X
ISBN 13
9781576872703
Publisher
powerHouse Books
Place of Publication
New York, New York, U.s.a.
Date Published
2005

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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