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Lovemarks
by Roberts, Kevin
- Used
- Very Good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 157687270X
- ISBN 13
- 9781576872703
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
powerHouse Books, 2005. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
Lovemarks is a marketing technique that is intended to replace the idea of brands and is a book of the same name whose theme is the same, written by Kevin Roberts, Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi, and are promoted by him and his company. Roberts claims, "Brands are running out of juice". He considers that love is what is needed to rescue brands.
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Details
- Bookseller
- ThriftBooks
(US)
- Bookseller's Inventory #
- G157687270XI4N01
- Title
- Lovemarks
- Author
- Roberts, Kevin
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 157687270X
- ISBN 13
- 9781576872703
- Publisher
- powerHouse Books
- Place of Publication
- New York, New York, U.s.a.
- Date Published
- 2005
Terms of Sale
ThriftBooks
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About the Seller
ThriftBooks
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Seattle, Washington
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