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The Origin Of Brands: Discover The Natural Laws Of Product Innovation And Business Survival (FIRST EDITION)
by Al Ries; Laura Ries
- Used
- Hardcover
- Condition
- Como Nuevo
- ISBN 10
- 0060570148
- ISBN 13
- 9780060570149
- Seller
-
AJALVIR, Madrid, Spain
Payment Methods Accepted
About This Item
Harper, 2004. Tapa Dura. Como Nuevo. Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Como nuevo. What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction-in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.
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Details
- Bookseller
- LIBROS TOBAL
(ES)
- Bookseller's Inventory #
- 101271
- Title
- The Origin Of Brands: Discover The Natural Laws Of Product Innovation And Business Survival (FIRST EDITION)
- Author
- Al Ries; Laura Ries
- Format/Binding
- Tapa Dura
- Book Condition
- Used - Como Nuevo
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0060570148
- ISBN 13
- 9780060570149
- Publisher
- Harper
- Place of Publication
- New York, New York, U.s.a.
- Date Published
- 2004
Terms of Sale
LIBROS TOBAL
Garantía de devolución de 30 días, incluyendo reembolso completo de los costes de envío originales hasta 30 días después de la llegada del artículo, en el caso de que haya resultado dañado en el envío o no coincida con la descripción de la web en el momento de la compra.
About the Seller
LIBROS TOBAL
Biblio member since 2024
AJALVIR, Madrid
About LIBROS TOBAL
Somos una librería ubicada en Ajalvir que ofrece de manera fácil y rápida todo un amplio stock de libros de segunda mano, muchos de ellos descatalogados y prácticamente imposibles de encontrar. Libros Tobal trabaja sin descanso para ampliar día a día su inventario y así contribuir dentro y fuera de España a que el placer de la lectura no conozca fronteras. El tenue polvo que dora la pagina de los libros antiguos es como una especie de penicilina que aumenta y hace feliz la longevidad del lector asiduo y amoroso.
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- New
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