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The Total Package: Evolution And Secret Meaning Of Boxes, Bottles, Cans, Tubes And Other Persuasive Containers

The Total Package: Evolution And Secret Meaning Of Boxes, Bottles, Cans, Tubes And Other Persuasive Containers

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The Total Package: Evolution And Secret Meaning Of Boxes, Bottles, Cans, Tubes And Other Persuasive Containers

by Thomas Hine

  • Used
Condition
Bien
ISBN 10
0316365467
ISBN 13
9780316365468
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About This Item

Little, Brown and Company, 1997. Tapa Blanda. Bien. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación.\n An American design critic describes the ways in which manufacturers appeal to the emotions in order to sell their products. Marketing people know that they have to trigger desire immediately - and they do so visually, creating packages that make all the right promises, through hidden messages which are intended to play on the consumer's deepest fears and desires. The book traces the art and science of package design from its emergence in the last century to today's most instantly recognizable brand images. It is aimed at students of popular culture, designers, marketing people - and anyone who goes shopping\n

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Details

Bookseller
LIBROS TOBAL ES (ES)
Bookseller's Inventory #
101300
Title
The Total Package: Evolution And Secret Meaning Of Boxes, Bottles, Cans, Tubes And Other Persuasive Containers
Author
Thomas Hine
Format/Binding
Tapa Blanda
Book Condition
Used - Bien
Quantity Available
1
Binding
Paperback
ISBN 10
0316365467
ISBN 13
9780316365468
Publisher
Little, Brown and Company
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
1997

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LIBROS TOBAL

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