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The Complete Idiot's Guide to MBA Basics, 2nd Edition Paperback - 2003 - 2nd Edition
by Tom Gorman; Mba Gorman
A revised edition of the popular classic, this title features updated topics to build MBA knowledge.Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.
Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.
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- Title The Complete Idiot's Guide to MBA Basics, 2nd Edition
- Author Tom Gorman; Mba Gorman
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 406
- Volumes 1
- Language ENG
- Publisher Alpha Books
- Date 2003-03-04
- ISBN 9780028644493 / 0028644492
- Weight 1.51 lbs (0.68 kg)
- Dimensions 9.06 x 7.34 x 1 in (23.01 x 18.64 x 2.54 cm)
- Library of Congress subjects Master of business administration degree, Business schools
- Library of Congress Catalog Number 2002116795
- Dewey Decimal Code 658.007
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