Description:
HarperCollins Publishers, 2019. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Hardcover -
by Rory Sutherland
Details
- Title Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Author Rory Sutherland
- Binding Hardcover
- Pages 384
- Volumes 1
- Language ENG
- Publisher Mariner Books
- Illustrated Yes
- ISBN 9780062388414 / 006238841X
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9 x 6 x 1.21 in (22.86 x 15.24 x 3.07 cm)
- Library of Congress subjects Success in business, Branding (Marketing)
- Dewey Decimal Code 659.101
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Alchemy : The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
by Rory Sutherland
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
by Sutherland, Rory
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William Morrow & Company, 2019-05-07. Illustrated. hardcover. Used: Good.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
by Sutherland, Rory
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Used - Very Good. HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring… Read More
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
by Sutherland, Rory
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William Morrow & Company, 2019-05-07. Illustrated. hardcover. Used:Good.
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