Marketing Warfare Paperback - 1997 - 1st Edition
by Al Ries; Jack Trout
More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".
From the publisher
First line
From the rear cover
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!
Praise For Marketing Warfare
"By far the most valuable and exiting business book to come along in years."--Glamour
"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."--New York
"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."--USA Today
Details
- Title Marketing Warfare
- Author Al Ries; Jack Trout
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 224
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, U.S.A
- Date 1997-11-22
- Features Index, Table of Contents
- ISBN 9780070527263 / 0070527261
- Weight 0.6 lbs (0.27 kg)
- Dimensions 8.1 x 5.5 x 0.68 in (20.57 x 13.97 x 1.73 cm)
-
Themes
- Theometrics: Secular
- Library of Congress Catalog Number 85-14957
- Dewey Decimal Code 658.8
About the author
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