Marketing to the Affluent Paperback - 1997 - 1st Edition
by Thomas J. Stanley
The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and patronage habits of the wealthy and presents the selling techniques of some of the nation's top sales and marketing professionals.
First line
Your request for advice concerning a career change is flattering.
From the rear cover
From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.
Praise for Marketing to the Affluent
"Dr. Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into the heart of the affluent market."--Ken Catanella, Senior Vice President, Shearson Lehman Hutton
"I have read, over the past 17 years, everything I could find about marketing financial services, and I can say without hesitation that this book is the best work of its type I have ever read."--W. Frank Bullock, Senior Vice President, Citizens and Southern Trust Company
"Marketing to the Affluent should be required reading for every professional in the securities industry. Dr. Stanley has condensed the secrets of effective self-marketing into a cogent, concise, and comprehensive game plan. Most importantly...his ideas work!"--Glenn M. Colacurri, Senior Vice President, Division Director of Sales and Marketing, Shearson Lehman Hutton
Details
- Title Marketing to the Affluent
- Author Thomas J. Stanley
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 336
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, New York, New York, U.S.A.
- Date 1997-08-22
- Features Index, Recycled Paper, Table of Contents
- ISBN 9780070610477 / 0070610479
- Weight 1.06 lbs (0.48 kg)
- Dimensions 9.14 x 6.02 x 0.98 in (23.22 x 15.29 x 2.49 cm)
- Library of Congress subjects Marketing - United States, Affluent consumers - United States
- Library of Congress Catalog Number 88002629
- Dewey Decimal Code 658.834
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