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Ebusiness: A Beginner's Guide Paperback - 2001
by Toby J. Velte (Conductor)
From the rear cover
Get a jump on what's quickly becoming standard operating procedure for any business-using the Internet to conduct e-business. Increasingly, companies are implementing new Web-based business models to tap previously unattainable markets and earn untold profits. This comprehensive guide uses case studies and practical examples to trace the progress of electronic business through it's short, but vital, history, teaching you how to take advantage of this essential new-economy business practice. Whether your goals include e-tailing, business-to-business, EDI, CRM, or supply chain management, this step-by-step resource can help you create, integrate, and maintain your own successful e-business.Plan, design, build, tune, troubleshoot, secure, and manage your own fully-operational e-Commerce siteDevelop e-marketing strategies for vertical, horizontal, and standard marketsReview business cases including revenue models and trends, and see the impact of leading-edge technologies on business and profitDetermine the best client-server configuration for your siteLocate and exploit a system's built-in e-commerce tools and functionalityIntegrate electronic data interchange (EDI) systems for more efficient business processesHacker-proof your network and server-plus establish encryption protocols for increased privacy
Details
- Title Ebusiness: A Beginner's Guide
- Author Toby J. Velte (Conductor)
- Binding Paperback
- Edition First Printing
- Pages 508
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, Berkeley
- Date 2001-01-01
- Illustrated Yes
- Features Illustrated
- ISBN 9780072127447 / 0072127449
- Weight 1.97 lbs (0.89 kg)
- Dimensions 9.27 x 7.56 x 1.09 in (23.55 x 19.20 x 2.77 cm)
- Library of Congress subjects Electronic commerce, Web sites - Design
- Library of Congress Catalog Number 2001267041
- Dewey Decimal Code 658.84
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