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Advertising and Promotion: An Integrated Marketing Communications Perspective Hardcover - 2014
by George E. Belch; Michael A. Belch
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- Title Advertising and Promotion: An Integrated Marketing Communications Perspective
- Author George E. Belch; Michael A. Belch
- Binding Hardcover
- Edition 10th
- Pages 1760
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Education, New York, NY, U.S.A.
- Date 2014-01
- Illustrated Yes
- ISBN 9780078028977 / 0078028973
- Weight 4 lbs (1.81 kg)
- Dimensions 10.9 x 8.5 x 1.3 in (27.69 x 21.59 x 3.30 cm)
- Library of Congress subjects Advertising, Communication in marketing
- Library of Congress Catalog Number 2013041596
- Dewey Decimal Code 659.1
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Advertising and Promotion: an Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
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Advertising and Promotion: an Integrated Marketing Communications Perspective
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Advertising and Promotion: an Integrated Marketing Communications Perspective
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Advertising and Promotion: an Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
by George E. Belch, Michael A. Belch
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