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UsedVeryGood. Instructor's Review Copy - May say ""Not for Resale"". Same content as regular book. Small crease on side of front cover.
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Market-Based Management: Strategies for Growing Customer Value and Profitability Paperback - 2012
by Roger Best
Details
- Title Market-Based Management: Strategies for Growing Customer Value and Profitability
- Author Roger Best
- Binding Paperback
- Edition INTERNATIONAL ED
- Pages 576
- Volumes 1
- Language ENG
- Publisher Pearson
- Date 2012-01
- Illustrated Yes
- Features Bibliography, Glossary, Illustrated, Index, Table of Contents, Textbook
- ISBN 9780130387752 / 0130387754
- Weight 1.63 lbs (0.74 kg)
- Dimensions 9 x 6.9 x 0.7 in (22.86 x 17.53 x 1.78 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 2011037795
- Dewey Decimal Code 658.81
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