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Asian Branding Great Way to Fly
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Asian Branding Great Way to Fly Paperback - 2001

by Ian Batey; Singapore_batey


Details

  • Title Asian Branding Great Way to Fly
  • Author Ian Batey; Singapore_batey
  • Binding Paperback
  • Pages 412
  • Volumes 1
  • Language ENG
  • Publisher Pearson Ed Asia, Singaproe
  • Date November 2001
  • ISBN 9780130664662 / 0130664669
  • Dewey Decimal Code 658

About the author

Ian Batey and his advertising agency are Asian legends. He is the man behind Asia's best-known brand - the Singapore Airlines Girl.

He has campaigned for many causes, including the arts, education, the environment and served on Singapore's National Council Against Drugs Abuse. In 1990, the Wall Street Journal nominated Batey as one of the leading advertising personalities in Asia. Media & Marketing magazine, Hong Kong, elected him as Asia's Top Ad Man of the Year 1997. In 1998, his agency was hailed Asia's most creative by Campaign Brief. In 1999, he received the first Lifetime Achievement Award bestowed by the Institute of Advertising Singapore. As the agency's Chairman Emeritus, Batey now has time to indulge his passions - travel, art and grandchildren.

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Asian Branding: A Great Way to Fly
Stock Photo: Cover May Be Different

Asian Branding: A Great Way to Fly

by Batey, Ian

  • Used
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Used - Good
ISBN 10 / ISBN 13
9780130664662 / 0130664669
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Asian Branding: A Great Way to Fly
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Asian Branding: A Great Way to Fly

by Batey, Ian

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780130664662 / 0130664669
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Paperback. Fine. This copy looks like it has never been opened. Little wear. You may expect delivery in one week or less.
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Asian Branding: A Great Way to Fly

Asian Branding: A Great Way to Fly

by Ian Batey

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Binding
Paperback
ISBN 10 / ISBN 13
9780130664662 / 0130664669
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Paperback / softback. New. Asian Branding is the first definitive guide on how to build global power-brands within Asia.
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Asian Branding: A Great Way to Fly
Stock Photo: Cover May Be Different

Asian Branding: A Great Way to Fly

by Batey, Ian

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780130664662 / 0130664669
Quantity Available
1
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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