Description:
Penguin, 1988. Softcover. Good Condition. Has bookstore sticker on spine and back cover. Text appears clean, but may contain some marks that we missed. Cover Has Shelf, Edge and Corner Wear, Looks nice. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Politics & Government; ISBN: 0140112405. ISBN/EAN: 9780140112405. Pictures of this item not already displayed here available upon request. Inventory No: 1561057868. . 9780140112405
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The Selling of the President Paperback - 1988
by Joe McGinniss
McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.
Summary
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politickingand how that script came to be. It introduces:
- Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
- Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
- Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
- And the candidate, Richard Nixon himselfa politician running on television for the highest office in the land
In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published.
From the publisher
Details
- Title The Selling of the President
- Author Joe McGinniss
- Binding Paperback
- Edition Reprint
- Pages 251
- Volumes 1
- Language ENG
- Publisher Penguin Books, E Rutherford, New Jersey, U.S.A.
- Date 1988-08-02
- ISBN 9780140112405 / 0140112405
- Weight 0.49 lbs (0.22 kg)
- Dimensions 7.9 x 4.99 x 0.62 in (20.07 x 12.67 x 1.57 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Nixon, Richard M, Television in politics - United States
- Library of Congress Catalog Number 88002501
- Dewey Decimal Code 324.973
Media reviews
Citations
- Brill's Content, 06/01/2000, Page 99
About the author
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The Selling of the President
by McGinniss
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The Selling of the President: The Classical Account of the Packaging of a Candidate
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The Selling of the President: The Classical Account of the Packaging of a Candidate
by McGinniss, Joe
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The Selling of the President: The Classical Account of the Packaging of a Candidate
by McGinniss, Joe
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The Selling of the President: The Classical Account of the Packaging of a Candidate
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The Selling of the President: The Classical Account of the Packaging of a Candidate
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The Selling of the President: The Classical Account of the Packaging of a Candidate
by McGinniss, Joe
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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The Selling of the President : The Classic Account of the Packaging of a Candidate
by McGinniss, Joe
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- 9780140112405 / 0140112405
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Penguin Publishing Group. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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The Selling of the President
by Joe McGinniss
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- Paperback
- ISBN 10 / ISBN 13
- 9780140112405 / 0140112405
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Penguin (Non-Classics), 1988-08-02. Paperback. Good.
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Stock Photo: Cover May Be Different
The Selling of the President : The Classic Account of the Packaging of a Candidate
by McGinniss, Joe
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780140112405 / 0140112405
- Quantity Available
- 1
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Mishawaka, Indiana, United States
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Penguin Publishing Group. Used - Good. Used book that is in clean, average condition without any missing pages.
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