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The Marketing Power of Emotion
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The Marketing Power of Emotion Hardcover - 2002 - 1st Edition

by John O'Shaughnessy; Nicholas Jackson O'Shaughnessy


Details

  • Title The Marketing Power of Emotion
  • Author John O'Shaughnessy; Nicholas Jackson O'Shaughnessy
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, Oxford ; New York
  • Date 2002-12-26
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780195150568 / 0195150562
  • Weight 1.26 lbs (0.57 kg)
  • Dimensions 9.68 x 6.36 x 0.95 in (24.59 x 16.15 x 2.41 cm)
  • Reading level 1380
  • Library of Congress subjects Consumer behavior, Decision making - Psychological aspects
  • Library of Congress Catalog Number 2002070905
  • Dewey Decimal Code 658.834

About the author

John O'Shaughnessy is professor emeritus of business at Columbia University and is currently Senior Associate of the Judge Institute of Management Studies at Cambridge University. He has authored ten books on management and marketing. Nicholas O'Shaughnessy is Professor of Marketing at the Keele University in the United Kingdom.
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The Marketing Power of Emotion
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The Marketing Power of Emotion

by O'Shaughnessy, John

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The Marketing Power of Emotion
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The Marketing Power of Emotion

by John O'Shaughnessy; Nicholas Jackson O'Shaughnessy

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Oxford University Press, Incorporated, 2002. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. An ex-library book and may have standard library stamps and/or stickers.
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The Marketing Power of Emotion
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The Marketing Power of Emotion

by O'Shaughnessy, John

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The Marketing Power of Emotion
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The Marketing Power of Emotion
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The Marketing Power of Emotion

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The Marketing Power of Emotion

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The Marketing Power of Emotion
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The Marketing Power of Emotion

by O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson

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Hardcover
ISBN 10 / ISBN 13
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