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Building Brand Value the Playboy Way
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Building Brand Value the Playboy Way Hardcover - 2009

by S. Gunelius

Details

  • Title Building Brand Value the Playboy Way
  • Author S. Gunelius
  • Binding Hardcover
  • Edition First Edition
  • Pages 188
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan, UK
  • Date 2009-09-16
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780230577893 / 023057789X
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.3 x 6.3 x 0.9 in (23.62 x 16.00 x 2.29 cm)
  • Library of Congress subjects Playboy Enterprises, Target marketing - United States
  • Library of Congress Catalog Number 2009044146
  • Dewey Decimal Code 338.761

About the author

SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications company. She spent the first decade of her career managing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is an author with several business books published to date, and her marketing-related articles appear on websites such as Entrepeneur.com, MSNBC.com, FoxBusiness.com and more. She is also an active blogger writing about marketing, branding, advertising and more on her own blogs, www.KeySplashCreativeConversations.com and www.WomenOnBusiness.com as well as for a variety of clients. Gunelius is often called upon to speak at events and conferences as an expert on marketing, branding, social media, blogging and writing.

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Building Brand Value the Playboy Way

Building Brand Value the Playboy Way

by S. Gunelius

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9780230577893 / 023057789x
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Building Brand Value the Playboy Way.
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Building Brand Value the Playboy Way
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Building Brand Value the Playboy Way

by Gunelius, Susan

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Hardcover
ISBN 10 / ISBN 13
9780230577893 / 023057789X
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Palgrave Macmillan, 2009. Hardcover. New. 2009 edition. 188 pages. 9.25x6.25x1.00 inches.
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Building Brand Value the Playboy Way

Building Brand Value the Playboy Way

by Susan Gunelius

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ISBN 10 / ISBN 13
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Hardback. New. Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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Building Brand Value the Playboy Way
Stock Photo: Cover May Be Different

Building Brand Value the Playboy Way

by Gunelius, S.

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ISBN 10 / ISBN 13
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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