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End of the Road
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End of the Road Paperback - 2001 - 1st Edition

by Andrew Lorenz; Chris Brady


Details

  • Title End of the Road
  • Author Andrew Lorenz; Chris Brady
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 256
  • Publisher Financial Times Prentice Hall
  • Date November 23, 2001
  • ISBN 9780273656753
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End of the Road: BMW and Rover - A Brand too Far

End of the Road: BMW and Rover - A Brand too Far

by Lorenz, Dr Andrew

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780273656753 / 0273656759
Quantity Available
1
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
SGD 6.05
SGD 14.91 shipping to USA

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Description:
Paperback. Very Good.
Item Price
SGD 6.05
SGD 14.91 shipping to USA
End of the Road: BMW and Rover - A Brand Too Far

End of the Road: BMW and Rover - A Brand Too Far

by Chris Brady and Andrew Lorenz

  • Used
  • Paperback
Condition
Used - Very Good Condition
Binding
Paperback
ISBN 10 / ISBN 13
9780273656753 / 0273656759
Quantity Available
1
Seller
Bowral, New South Wales, Australia
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 18.20
SGD 31.86 shipping to USA

Show Details

Description:
Financial Times / Prentice Hall, London, 2002. Softcover. Very Good Condition. This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably… Read More
Item Price
SGD 18.20
SGD 31.86 shipping to USA