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Paperback. Very Good.
Stock Photo: Cover May Be Different
End of the Road Paperback - 2001 - 1st Edition
by Andrew Lorenz; Chris Brady
Details
- Title End of the Road
- Author Andrew Lorenz; Chris Brady
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 256
- Publisher Financial Times Prentice Hall
- Date November 23, 2001
- ISBN 9780273656753
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End of the Road: BMW and Rover - A Brand too Far
by Lorenz, Dr Andrew
- Used
- Very Good
- Paperback
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780273656753 / 0273656759
- Quantity Available
- 1
- Seller
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GORING BY SEA, West Sussex, United Kingdom
- Item Price
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SGD 6.05SGD 14.91 shipping to USA
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End of the Road: BMW and Rover - A Brand Too Far
by Chris Brady and Andrew Lorenz
- Used
- Paperback
- Condition
- Used - Very Good Condition
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780273656753 / 0273656759
- Quantity Available
- 1
- Seller
-
Bowral, New South Wales, Australia
- Item Price
-
SGD 18.20SGD 31.86 shipping to USA
Show Details
Description:
Financial Times / Prentice Hall, London, 2002. Softcover. Very Good Condition. This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably…
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