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UsedVeryGood The cover is clean but does show some wear. .
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Zag: The #1 Strategy of High-Performance Brands Paperback - 2006 - 1st Edition
by Marty Neumeier
From the rear cover
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:
- why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands--radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
Details
- Title Zag: The #1 Strategy of High-Performance Brands
- Author Marty Neumeier
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 192
- Volumes 1
- Language ENG
- Publisher New Riders Publishing, Berkeley
- Date 2006-09-01
- Illustrated Yes
- Features Illustrated, Price on Product - Canadian
- ISBN 9780321426772 / 0321426770
- Weight 0.65 lbs (0.29 kg)
- Dimensions 7.9 x 5.3 x 0.5 in (20.07 x 13.46 x 1.27 cm)
- Library of Congress subjects Brand name products, Brand name products - Planning
- Library of Congress Catalog Number 2006286727
- Dewey Decimal Code 658.8
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Zag: The Number One Strategy of High-Performance Brands
by Neumeier, Marty
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Zag: The Number-One Strategy of High-Performance Brands
by Neumeier, Marty
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Zag : The #1 Strategy of High-Performance Brands
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ZAG The Number One Strategy of High-Performance Brands
by Neumeier, Marty
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New Riders. Fine. 2006. Softcover. 0321426770 . Laminated stiff wraps with flaps. B/w illus.; 8vo 8" - 9" tall; 192 pp .
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Zag: The Number One Strategy of High-Performance Brands
by Marty Neumeier
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Zag The #1 Strategy of High-Performance Brands
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