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From Soapbox to Soundbite: Party Political Campaigning in Britain Since 1945
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From Soapbox to Soundbite: Party Political Campaigning in Britain Since 1945 Paperback - 1997

by M. Rosenbaum


From the publisher

List of Tables - Abbreviations - Acknowledgements - Introduction - Advertising - Party Political Broadcasts - Using the Media - Rallies and Conferences - Opinion Research - Personal Image - Party Identity - Campaign Materials and Direct Mail - Local Campaigning - Cross-Campaign Themes - Conclusion - Appendix: General Election Results - Notes - Bibliography - Index

Details

  • Title From Soapbox to Soundbite: Party Political Campaigning in Britain Since 1945
  • Author M. Rosenbaum
  • Binding Paperback
  • Pages 315
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 1997-01-14
  • Illustrated Yes
  • Features Bibliography, Illustrated
  • ISBN 9780333619452 / 0333619455
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 8.7 x 9 x 0.7 in (22.10 x 22.86 x 1.78 cm)
  • Themes
    • Cultural Region: British
  • Library of Congress subjects Great Britain - Politics and government -, Political parties - Great Britain
  • Library of Congress Catalog Number 96035408
  • Dewey Decimal Code 324.941
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From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945

From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945

by Rosenbaum, M.

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From Soapbox to Soundbite : Party Political Campaigning in Britain since 1945
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From Soapbox to Soundbite : Party Political Campaigning in Britain since 1945

by Rosenbaum, Martin

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9780333619452 / 0333619455
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From Soapbox to Soundbite: Party Political Campaigning in Britian Since 1945

From Soapbox to Soundbite: Party Political Campaigning in Britian Since 1945

by Rosenbaum, Martin

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ISBN 10 / ISBN 13
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From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945
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From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945

by M. Rosenbaum

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ISBN 10 / ISBN 13
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Paperback / softback. New. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning.
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From Soapbox to Soundbite: Party Political Campaigning in Britain Since 1945
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From Soapbox to Soundbite: Party Political Campaigning in Britain Since 1945

by Martin Rosenbaum

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Palgrave Macmillan, 1997. Paperback. New. 315 pages. 8.50x5.50x1.00 inches.
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From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945
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From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945

by Martin Rosenbaum

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ISBN 10 / ISBN 13
9780333619452 / 0333619455
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