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The Politics of Marketing the Labour Party
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The Politics of Marketing the Labour Party Hardcover - 2004

by D. Wring

From the publisher

The Labour Party has been using marketing longer than is commonly realized. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. This book traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Details

  • Title The Politics of Marketing the Labour Party
  • Author D. Wring
  • Binding Hardcover
  • Pages 262
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2004-11-23
  • Features Bibliography, Dust Cover, Index
  • ISBN 9780333689523 / 0333689526
  • Weight 0.99 lbs (0.45 kg)
  • Dimensions 8.58 x 5.6 x 0.8 in (21.79 x 14.22 x 2.03 cm)
  • Themes
    • Chronological Period: 20th Century
    • Cultural Region: British
  • Library of Congress subjects Communication in politics - Great Britain -
  • Library of Congress Catalog Number 2004051150
  • Dewey Decimal Code 324.241

About the author

DOMINIC WRING is Senior Lecturer in Communication and Media Studies and a member of the Communication Research Centre in the Department of Social Sciences at Loughborough University. He is Associate Editor of the Journal of Political Marketing and has published work on various aspects of political sociology.

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