The Asylum: A Collage of Couture Reminiscences...and Hysteria Hardcover - 2013

Author's Note

Ah! Fashion.

A nuthouse? A refuge? Or maybe both. Yes, an asylum in both senses of the word. A place where unemployable crazy people are always welcome.

Every seasoned fashion personage has his or her favorite stories of folly, aberration, derangement, kookiness and excess.

These are mine.

In most instances real names are used. I have tweaked the identities of certain individuals to protect their innocence and cherish their fabulosity.

Have I embroidered or embellished? Let me answer that question by quoting Diana Vreeland: “Exaggeration is my only reality.”

—S. D.

“Simon Doonan's hysterical first row, firsthand observations are a must-read for fashionistas and non-fashionsitas alike.”
—Michael Kors  
 
“The fashion world is—in a word—hysterical! Simon Doonan is the one man who sees it and tells it like it (absurdly) is.”
—Marc Jacobs
 
“Simon Doonan is the Bon Qui Qui of Fashion—stirring things up and reminding us to keep a sense of humor.”
—Alexander Wang 
 
“In The Asylum, Simon Doonan's comedic genius explodes out of highbrow shoe boxes.”
—Leandra Medine, author, and blogger of The Man Repeller

“[A] raucous and revelatory essay collection....[Doonan] knows the fashion world inside out....Even readers whose fashion sense is more Gap than GQ will find keen insight and humor in Doonan’s cheeky take on what it means to be chic.”
—Booklist

“The funniest fashion book of all time.”—Lucky Magazine

“These snappy essays find Doonan surprisingly more sincere and charming than ever… A gossipy, voyeuristic and reliably campy romp down the catwalks of the fashion asylum.”—Kirkus Reviews

“Simon Doonan, the creative ambassador for Barney's and Slate columnist, is one of culture writing's funniest voices.”—The New Republic

“Simon Doonan is a legend in the fashion world. Wickedly funny, wildly creative...has an insider's view of global style and its peculiar inhabitants....Indeed, those loony, creative types are what have kept Doonan interested for the decades he's been in the fashion business. And what makes his book so entertaining for the rest of us.”—Suzanne S. Brown, The Denver Post