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Brands: Meaning and Value in Media Culture Hardcover - 2005 - 1st Edition
by Adam Arvidsson
Details
- Title Brands: Meaning and Value in Media Culture
- Author Adam Arvidsson
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 172
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2005-12-08
- Features Bibliography, Index
- ISBN 9780415347150 / 0415347157
- Weight 0.95 lbs (0.43 kg)
- Dimensions 9.21 x 6.14 x 0.44 in (23.39 x 15.60 x 1.12 cm)
- Library of Congress subjects Branding (Marketing), Internet marketing
- Library of Congress Catalog Number 2005009512
- Dewey Decimal Code 658.827
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Stock Photo: Cover May Be Different
Brands: Meaning and Value in Media Culture
by Adam Arvidsson
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780415347150 / 0415347157
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- 1
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Southport, Merseyside, United Kingdom
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SGD 234.97SGD 17.28 shipping to USA
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Hardback. New. Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.
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SGD 234.97
SGD 17.28
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Brands : Meaning and Value in Media Culture
by Adam Arvidsson
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780415347150 / 0415347157
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- 210
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Uxbridge, Greater London, United Kingdom
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SGD 241.32SGD 13.87 shipping to USA
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
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Stock Photo: Cover May Be Different
Brands: Meaning And Value in Media Culture
by Arvidsson, Adam (Author)
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780415347150 / 0415347157
- Quantity Available
- 2
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Exeter, Devon, United Kingdom
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SGD 313.75SGD 17.36 shipping to USA
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Description:
Routledge, 2006. Hardcover. New. 1st edition. 168 pages. 9.25x6.25x0.50 inches.
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SGD 313.75
SGD 17.36
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