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Promoting and Marketing Events: Theory and Practice
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Promoting and Marketing Events: Theory and Practice Paperback - 2013

by Nigel Jackson


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  • Title Promoting and Marketing Events: Theory and Practice
  • Author Nigel Jackson
  • Binding Paperback
  • Edition Paperback
  • Pages 260
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2013
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780415667333 / 041566733X
  • Weight 1.23 lbs (0.56 kg)
  • Dimensions 9.5 x 6.8 x 0.5 in (24.13 x 17.27 x 1.27 cm)
  • Library of Congress subjects Special events - Marketing, Special events - Public relations
  • Library of Congress Catalog Number 2012034838
  • Dewey Decimal Code 658.8

About the author

Nigel Jackson is Programme Manager in Events Management at the University of Plymouth.

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Promoting and Marketing Events: Theory and Practice
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Promoting and Marketing Events: Theory and Practice
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Promoting and Marketing Events: Theory and Practice
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Promoting and Marketing Events: Theory and Practice

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Promoting and Marketing Events: Theory and Practice

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Paperback / softback. New. This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event's long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to… Read More
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Promoting and Marketing Events: Theory and Practice

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Promoting and Marketing Events: Theory and Practice

Promoting and Marketing Events: Theory and Practice

by Nigel Jackson

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Promoting and Marketing Events

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