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Gender, Branding, and the Modern Music Industry: The Social Construction of
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Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars Paperback - 2013

by Kristin J. Lieb


Details

  • Title Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars
  • Author Kristin J. Lieb
  • Binding Paperback
  • Edition Paperback
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Routledge, New York
  • Date 2013-02
  • ISBN 9780415894906 / 0415894905
  • Weight 0.7 lbs (0.32 kg)
  • Dimensions 8.8 x 6 x 0.6 in (22.35 x 15.24 x 1.52 cm)
  • Library of Congress subjects Women musicians, Popular music - History and criticism
  • Library of Congress Catalog Number 2012029487
  • Dewey Decimal Code 781.640

About the author

Dr Kristin J. Lieb is an assistant professor of marketing communication at Emerson College. She writes about branding in various industries, and has worked as a freelance writer for Billboard and Rolling Stone, a researcher for Harvard Business School, and a marketing and business development executive for several music-related companies.

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Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars

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