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Managing Innovation, Design 2e Paperback - 2008 - 2nd Edition
by Von Stamm
From the publisher
From the rear cover
There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity 2nd edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
New features to this edition:
- Insights into how innovation and knowledge of innovation management has evolved since the beginning of the millennium
- Exploration of leading edge topics such as understanding discontinuous innovation, open innovation and user-led innovation
- The new chapter is supported with two new case studies
- Stronger emphasis on the role of design, using Procter & Gamble and BMW as examples.
- General expansion and revision of other chapters according to current research
Managing Innovation, Design and Creativity, 2nd edition has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.
Dr Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking Group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, The National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon). Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.
Details
- Title Managing Innovation, Design 2e
- Author Von Stamm
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 592
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, Hoboken, NJ
- Date 2008-05-01
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780470510667 / 0470510668
- Weight 2.36 lbs (1.07 kg)
- Dimensions 9.22 x 7.48 x 1.25 in (23.42 x 19.00 x 3.18 cm)
- Library of Congress subjects Creative ability in business, Technological innovations
- Library of Congress Catalog Number 2007042785
- Dewey Decimal Code 658.514
About the author
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Managing Innovation, Design and Creativity (2nd Edn)
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John Wiley & Sons Inc, USA, 2008. Second Edition. Softcover. Very Good Condition. Has bookstore stickers. Text has Minor Marking / Highlighting. Cover Has Shelf, Edge and Corner Wear, Binding is tight. Looks very good 572 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0470510668. ISBN/EAN: 9780470510667. Pictures of this item not already displayed here available upon request. Inventory No: 1561066134. . 9780470510667
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John Wiley & Sons Inc, USA, 2008. Second Edition. Softcover. Very Good Condition. Text appears to be clean. Cover has wear and corner bumps. The spine is in good condition with some wear. 572 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0470510668. ISBN/EAN: 9780470510667. Pictures of this item not already displayed here available upon request. Inventory No: 1561035870. . 9780470510667
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