Description:
John Wiley & Sons, 1992. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0471549088
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The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Oly Hardcover - 1992
by Ernst &. Young Llp; G. Young Ernst; Dwight W. Catherwood
Here are business insights, financial advice and successful strategies from Ernst & Young, consultants to the Olympics, the Emmy Awards and the PGA Tour. The book presents a compilation of interviews and information from the most successful promoters of special events.
From the rear cover
THE COMPREHENSIVE GUIDE TO MANAGING SUCCESSFUL SPECIAL EVENTS FROM ERNST & YOUNG
Here's the first book to show you how to run your own world-class events, both big and small, to build the image of your organization, company, or community-and build a healthy bottom line. Wheather you're interested in the arts, entertainment, or sporting events, you'll find sound ideas and guidance on...
- How to manage and evaluate your event in terms of the market, financing, logistics, concessions, and public relations
- How to assess and reduce the risk of failure and maximize your chances of success
- How to bid and negotiate effectively with agents, managers, unions, community leaders, and more
- How to select "hot attraction" and match sponsors with events for image and profit synergy
- How to stage your event, from getting ticket prices to making sure your security and insurance are everything they should be
- How to attract an event...deal with agencies...get sponsorships... generate revenue...secure TV coverage...use direct mail and advertising...and much more
Packed with anecdotes and written in an easy-to-read style, Ernst & Young's all-inclusive advice will help you bring the backstage knowledge of the world's greatest special events to your own.
Details
- Title The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Oly
- Author Ernst &. Young Llp; G. Young Ernst; Dwight W. Catherwood
- Binding Hardcover
- Edition [ Edition: first
- Pages 336
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, USA
- Date 1992-08-04
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index
- ISBN 9780471549086 / 0471549088
- Weight 1.45 lbs (0.66 kg)
- Dimensions 9.1 x 6.3 x 1.2 in (23.11 x 16.00 x 3.05 cm)
- Library of Congress subjects Marketing - Management, Publicity
- Library of Congress Catalog Number 91041832
- Dewey Decimal Code 658.456
About the author
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The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, The Emmy Awards and The PGA Tour
by Catherwood, D.W. and Van Kirk, R.L.
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Complete Guide to Special Event Management, The: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour
by Catherwood, Dwight W. & Richard L. Van Kirk
- Used
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- Hardcover
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John Wiley & Sons. 1992. vg. Hardcover. ISBN:9780471549086 Peter Ueberroth, preface. xiv 306pp + section of glossy b/w photos; text clean, previous owner name on free front ep; light shelf wear to edges of dj that has a taped tear down front .
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The Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst and Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour
by Catherwood, Dwight W., Van Kirk, Richard L., Ernst & Young LLP
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Wiley & Sons, Incorporated, John. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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The Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst and Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour
by Richard L. Van Kirk; Ernst & Young LLP; Dwight W. Catherwood
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Wiley & Sons, Incorporated, John, 1992. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Complete Guide to Special Event Management
by Dwight W. Catherwood, Richard L. Van Kirk
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- Used - Very Good
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- 9780471549086 / 0471549088
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Wiley. Used - Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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The Complete Guide to Special Event Management
by Dwight W. Catherwood
- Used
- Hardcover
- Condition
- Used: Good
- Edition
- 1
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471549086 / 0471549088
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HOUSTON, Texas, United States
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Wiley, 0000-00-00. 1. hardcover. Used: Good.
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The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards, and the Pga Tour
by Ernst & Young;Catherwood, Dwight W.;Van Kirk, Richard L.
- Used
- Fine
- Hardcover
- first
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- 1st Edition
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Vancouver, Washington, United States
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Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 1992 hardback book and dust jacket in fine condition. 1st Edition. Hardcover. Fine/Fine.
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The Complete Guide to Special Event Management
by Dwight W. Catherwood
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- Hardcover
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- Used - Good
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- Hardcover
- ISBN 10 / ISBN 13
- 9780471549086 / 0471549088
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Newport Coast, California, United States
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hardcover. Good. Access codes and supplements are not guaranteed with used items.
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The Complete Guide to Special Event Management
by Dwight W. Catherwood; Richard L. Van Kirk
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- New
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- 9780471549086 / 0471549088
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Wiley. New. BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!
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The Complete Guide to Special Event Management
by Dwight W. Catherwood
- Used
- Hardcover
- Condition
- Used:Good
- Edition
- 1
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780471549086 / 0471549088
- Quantity Available
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HOUSTON, Texas, United States
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Wiley, 0000-00-00. 1. hardcover. Used:Good.
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