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Flying High: How Jetblue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry Paperback - 2006 - 1st Edition
by James Wynbrandt
Summary
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From the rear cover
Praise for Flying High
"If you want to know what it takes to develop a great business--not just an airline--Flying High is a must-read. James Wynbrandt does an excellent job of bringing JetBlue founder David Neeleman's amazing personal journey and business innovativeness to life in an interesting and exciting manner."
--Dave Sclair, Publisher Emeritus, General Aviation News
"James Wynbrandt adeptly captures the elements that have made David Neeleman and his remarkable airline, JetBlue, a huge success. Flying High is a tribute to Neeleman's true depth. By developing a visionary business model and the right communications strategy, he was able to pilot JetBlue to profitability with finesse. It's a must-read for people in any business seeking success."
--Howard J. Rubenstein, President, Rubenstein Associates, Inc.
"In Flying High, James Wynbrandt tells the completely beguiling story of how a former Mormon missionary with attention deficit disorder and a history of both bankruptcy and getting fired from a high-profile job created one of the great airline successes of our time. What is David Neeleman's secret at JetBlue? It's a new concept called understanding what your customers really need. Neeleman's fanatical attention to customer satisfaction, employee relations, and technology make for such a fascinating read. I raced through the book in one sitting."
--Rinker Buck, Aviation journalist and author, Flight of Passage: A Memoir
Details
- Title Flying High: How Jetblue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
- Author James Wynbrandt
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 304
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons
- Date 2006-03-17
- Features Bibliography, Index, Table of Contents
- ISBN 9780471756989 / 0471756989
- Weight 0.99 lbs (0.45 kg)
- Dimensions 9.08 x 6.07 x 0.74 in (23.06 x 15.42 x 1.88 cm)
- Library of Congress Catalog Number 2004003670
- Dewey Decimal Code 387.709
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