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Public Relations for Dummies Paperback - 2006 - 2nd Edition
by Eric Yaverbaum; Robert Bly (With); Ilise Benun (With)
With more than 25 percent new material and extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs, this resource also provides many of the forms and other resources originally included in the first edition.
First line
From the rear cover
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
THE DUMMIES WAY(R)
Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun
Discover how to:
Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis
Get smart!
@www.dummies.com
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Details
- Title Public Relations for Dummies
- Author Eric Yaverbaum; Robert Bly (With); Ilise Benun (With)
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 384
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, Hoboken, New Jersey, U.S.A.
- Date 2006-06-01
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780471772729 / 0471772720
- Weight 1.15 lbs (0.52 kg)
- Dimensions 9.2 x 7.3 x 0.9 in (23.37 x 18.54 x 2.29 cm)
- Library of Congress subjects Marketing, Public relations
- Library of Congress Catalog Number 2006922427
- Dewey Decimal Code 659.2
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