Words Matter: Communicating Effectively in the New Global Office Hardcover - 2016

From the rear cover

"Words Matter is a great resource for anyone involved with global or remote teams. . . .The solution lists in each chapter are lights along the path which provide a better communication strategy, no matter the size of your business or its goals. I strongly recommend this book for leaders in today's global technology ecosystem. . . ."--Tonya Browning, Vice President, UX Engineering.

"This well-written, thoughtful book is geared towards business men and women who work in global teams, offering linguistic anthropological insights into how they might improve their cross-cultural communication and avoid mishaps. Miscommunication is often so frustrating and opaque when you are in the middle of it. These authors use succinct and to-the-point examples to illustrate how and why miscommunication in global workplaces happens so easily, and so frequently. The authors provide superb analytical tools and thoughtful suggestions for improving communication across cultures and continents."--Ilana Gershon, author of The Breakup 2.0: Disconnecting over New Media.
"Words Matter addresses a core problem of real global interest--the common miscommunication associated with mediated collaborative work across national speech communities. Given the proliferation of such transnational groups, it is clear that the assumptions individuals bring to their business interactions--cognitive, emotional, personal--provide a rich and significant nexus for recognition, exploration, and for changing minds and practices. The authors write with spirit and insight. This is a very engaging read."--Don Brenneis, UC Santa Cruz