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Tata
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Tata Hardcover - 2011

by Morgen Witzel


Details

  • Title Tata
  • Author Morgen Witzel
  • Binding Hardcover
  • Edition First Edition
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher India Portfolio, New Delhi, India
  • Date 2011-10-05
  • Illustrated Yes
  • ISBN 9780670084067 / 0670084069
  • Weight 1 lbs (0.45 kg)
  • Dimensions 9.5 x 6.5 x 1 in (24.13 x 16.51 x 2.54 cm)
  • Library of Congress subjects Creative ability in business - India, Branding (Marketing) - India
  • Library of Congress Catalog Number 2010308679
  • Dewey Decimal Code 659.2

About the author

Morgen Witzel is an internationally known writer, lecturer, and consultant. He is honorary senior fellow at the University of Exeter Business School, senior consultant with the Winthrop Group of business historians, and editor-in-chief of Corporate Finance Review. His fourteen previous books include Management: The Basics, Fifty Key Figures in Management, Builders and Dreamers: The Making and Meaning of Management, Doing Business in China, Managing in Virtual Organisations and Management History: Text and Cases. He has written more than 2000 articles, essays, and reviews spanning many different aspects of management, from strategic thinking and organisation to business ethics and corporate social responsibility.
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TATA: The Evolution of a Corporate Brand

TATA: The Evolution of a Corporate Brand

by Witzel, Morgen

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Tata: The Evolution of a Corporate Brand

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Tata: The Evolution of a Corporate Brand

Tata: The Evolution of a Corporate Brand

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Tata
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Tata

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Tata

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TATA The Evolution Of A Corporate Brand
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TATA The Evolution Of A Corporate Brand

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Tata
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Tata

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Tata
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Tata

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Tata

by Morgen Witzel

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Tata: The Evolution of a Corporate Brand
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Tata: The Evolution of a Corporate Brand

by Morgen Witzel

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780670084067 / 0670084069
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