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- Title Tata
- Author Morgen Witzel
- Binding Hardcover
- Edition First Edition
- Pages 240
- Volumes 1
- Language ENG
- Publisher India Portfolio, New Delhi, India
- Date 2011-10-05
- Illustrated Yes
- ISBN 9780670084067 / 0670084069
- Weight 1 lbs (0.45 kg)
- Dimensions 9.5 x 6.5 x 1 in (24.13 x 16.51 x 2.54 cm)
- Library of Congress subjects Creative ability in business - India, Branding (Marketing) - India
- Library of Congress Catalog Number 2010308679
- Dewey Decimal Code 659.2
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TATA: The Evolution of a Corporate Brand
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