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Marketing Strategy
Stock Photo: Cover May Be Different

Marketing Strategy Paperback - 1997

by Steven P. Schnaars

The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.


Details

  • Title Marketing Strategy
  • Author Steven P. Schnaars
  • Binding Paperback
  • Edition Original
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Free Press, New York
  • Date 1997-11-17
  • Features Bibliography, Index
  • ISBN 9780684831916 / 0684831910
  • Weight 0.58 lbs (0.26 kg)
  • Dimensions 9.18 x 6.14 x 0.67 in (23.32 x 15.60 x 1.70 cm)
  • Library of Congress subjects Strategic planning, Competition
  • Library of Congress Catalog Number 97021554
  • Dewey Decimal Code 658.802

About the author

Dr. Steven R Schnaars, Professor and Department Chair in the Department of Marketing at Baruch College, New York City is also the author of Megamistakes ( Free Press) and Managing Imitation Strategies (Free Press). He lives in Huntington, New York
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Marketing Strategy: Customers and Competition
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Marketing Strategy: Customers and Competition

by Schnaars, S.P.

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9780684831916 / 0684831910
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Free Press, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780684831916
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Marketing Strategy: Customers and Competition
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Marketing Strategy: Customers and Competition

by Steven P. Schnaars

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Marketing Strategy
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Marketing Strategy

by Steven P. Schnaars

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ISBN 10 / ISBN 13
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Free Press, 1997. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Strategy

Marketing Strategy

by Steven P. Schnaars

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ISBN 10 / ISBN 13
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Marketing Strategy
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Marketing Strategy

by Schnaars, Steven P

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Marketing Strategy
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Marketing Strategy

by Schnaars, Steven P.

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ISBN 10 / ISBN 13
9780684831916 / 0684831910
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Marketing Strategy
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Marketing Strategy

by Schnaars, Steven P.

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ISBN 10 / ISBN 13
9780684831916 / 0684831910
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Marketing Strategy: Customers and Competition
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Marketing Strategy: Customers and Competition

by Schnaars, Steven P.

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ISBN 10 / ISBN 13
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New York: Free Press, 1998. Soft cover. Fine. As new.. 6x0x9. A centrist approach to basic theory with practical real-world examples. Bound in quires.
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Marketing Strategy
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Marketing Strategy

by Schnaars, Steven P.

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ISBN 10 / ISBN 13
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Marketing Strategy
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Marketing Strategy

by Steven P. Schnaars

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ISBN 10 / ISBN 13
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Free Press, 1997-11-17. Original. Paperback. Used:Good.
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