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The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Paperback - 2001
by Tali Mendelberg
From the rear cover
"The author uses a wonderful variety of empirical data to track the evolution of political rhetoric about race from the Civil War to the present. This book has the potential to be a pioneering volume, moving beyond other accounts of how race influences mass politics in the contemporary era."--David O. Sears, University of California, Los Angeles
"This is an absolutely wonderful book--a fascinating, well-written account of the author's path-breaking research. It is controversial but convincing and will be of interest to a wide audience. . . . The book will surely make an important mark in political science, communications, and African-American studies. By all rights it should also shape the way the news media cover politics and--as a consequence--the way political campaigns are conducted. The work is both deeply rooted in well-developed research traditions and thoroughly new in what is has to offer."--Martin Gilens, Yale University
Details
- Title The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality
- Author Tali Mendelberg
- Binding Paperback
- Edition [ Edition: First
- Pages 328
- Volumes 1
- Language ENG
- Publisher Princeton University Press, Ewing, New Jersey, U.S.A.
- Date 2001-04-09
- ISBN 9780691070711 / 0691070717
- Weight 1.02 lbs (0.46 kg)
- Dimensions 9.18 x 6.08 x 0.77 in (23.32 x 15.44 x 1.96 cm)
- Library of Congress subjects Political campaigns - United States - History, Elections - United States - History
- Library of Congress Catalog Number 2001275618
- Dewey Decimal Code 324.973
Media reviews
Citations
- Choice, 12/01/2001, Page 761
- Multicultural Review, 12/01/2001, Page 92
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