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The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality
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The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Paperback - 2001

by Tali Mendelberg


From the rear cover

"The author uses a wonderful variety of empirical data to track the evolution of political rhetoric about race from the Civil War to the present. This book has the potential to be a pioneering volume, moving beyond other accounts of how race influences mass politics in the contemporary era."--David O. Sears, University of California, Los Angeles

"This is an absolutely wonderful book--a fascinating, well-written account of the author's path-breaking research. It is controversial but convincing and will be of interest to a wide audience. . . . The book will surely make an important mark in political science, communications, and African-American studies. By all rights it should also shape the way the news media cover politics and--as a consequence--the way political campaigns are conducted. The work is both deeply rooted in well-developed research traditions and thoroughly new in what is has to offer."--Martin Gilens, Yale University

Details

  • Title The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality
  • Author Tali Mendelberg
  • Binding Paperback
  • Edition [ Edition: First
  • Pages 328
  • Volumes 1
  • Language ENG
  • Publisher Princeton University Press, Ewing, New Jersey, U.S.A.
  • Date 2001-04-09
  • ISBN 9780691070711 / 0691070717
  • Weight 1.02 lbs (0.46 kg)
  • Dimensions 9.18 x 6.08 x 0.77 in (23.32 x 15.44 x 1.96 cm)
  • Library of Congress subjects Political campaigns - United States - History, Elections - United States - History
  • Library of Congress Catalog Number 2001275618
  • Dewey Decimal Code 324.973

Media reviews

Citations

  • Choice, 12/01/2001, Page 761
  • Multicultural Review, 12/01/2001, Page 92

About the author

Tali Mendelberg is Associate Professor of Politics at Princeton University.
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The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality (Princeton Paperbacks)
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The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality (Princeton Paperbacks)

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Princeton University Press, 2001, 2001. Soft cover. Near Fine. Octavo, softcover, near fine, in b & w pictorial wraps. unmarked. 307 pp. including index. Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do.
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The Race Card (Princeton Paperbacks)
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The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality (Princeton Paperbacks)
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by Tali Mendelberg

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The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality (Princeton Paperbacks)
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The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality (Princeton Paperbacks)

by Mendelberg, Tali

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