The Sales Advantage How to Get it, Keep it, and Sell More Than Ever Compact disk - 2003

The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view.
Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amidst a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful -- a key competitive advantage. This audiobook includes specific advice for each stage of the eleven-stage selling process, such as:

• How to find prospects from both existing and new accounts
• How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)
• How to sell beyong questions of price

The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.

Details

• Title The Sales Advantage How to Get it, Keep it, and Sell More Than Ever
• Author J. Oliver Crom; Carnegie, Dale; Michael A. Crom
• Binding Compact Disk
• Edition Abridged
• Language EN
• Publisher Simon & Schuster Audio
• Date January 1, 2003
• ISBN 9780743524797