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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market 4th Edition Paperback - 2008

by Alison Baverstock

Summary

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.

Details

  • Title How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market 4th Edition
  • Author Alison Baverstock
  • Binding Paperback
  • Edition 4th edition
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date March 1, 2008
  • ISBN 9780749450205 / 0749450207
  • Weight 1.3 lbs (0.59 kg)
  • Dimensions 9.2 x 6.2 x 1 in (23.37 x 15.75 x 2.54 cm)
  • Library of Congress subjects Books - Marketing, Selling - Books
  • Library of Congress Catalog Number 2007037085
  • Dewey Decimal Code 002.068

About the author

Alison Baverstock regularly gives seminars on Publishing Studies at various universities. She has written several books, including Marketing Your Book: An Authors Guide and Is There a Book in You?

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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by BAVERSTOCK, Alison

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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by Baverstock, A.

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780749450205 / 0749450207
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Kogan Page, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749450205
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SGD 4.35
SGD 22.17 shipping to USA
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
Stock Photo: Cover May Be Different

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by Baverstock, A.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780749450205 / 0749450207
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 4.35
SGD 22.17 shipping to USA

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Description:
Kogan Page, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749450205
Item Price
SGD 4.35
SGD 22.17 shipping to USA
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
Stock Photo: Cover May Be Different

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by Baverstock, Alison

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Used; Very Good
Edition
4
Binding
Paperback
ISBN 10 / ISBN 13
9780749450205 / 0749450207
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Kogan Page. 4. Paperback. Used; Very Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 01/03/2008
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

by Alison Baverstock

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ISBN 10 / ISBN 13
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Kogan Page Ltd, 2008. Paperback. New. 4th edition. 324 pages. 9.25x6.00x1.00 inches.
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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to...
Stock Photo: Cover May Be Different

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market 4th edition

by Baverstock, Alison

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  • Paperback
Condition
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Binding
Paperback
ISBN 10 / ISBN 13
9780749450205 / 0749450207
Quantity Available
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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