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Key Account Management in Financial Services: Tools and Techniques for Building
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Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients [With CDROM] Paperback - 2008

by Peter Cheverton; Bryan Foss; Tim Hughes

From the publisher

Includes bibliographical references (p. 324-326) and index.

First line

HASH(0x11148470)

Details

  • Title Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients [With CDROM]
  • Author Peter Cheverton; Bryan Foss; Tim Hughes
  • Binding Paperback
  • Pages 334
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, London
  • Date 2008
  • Illustrated Yes
  • ISBN 9780749450694 / 074945069X
  • Weight 1.78 lbs (0.81 kg)
  • Dimensions 9.51 x 7.4 x 0.91 in (24.16 x 18.80 x 2.31 cm)
  • Library of Congress subjects Customer services, Financial services industry - Management
  • Library of Congress Catalog Number 2007032746
  • Dewey Decimal Code 332.106

About the author

Peter Cheverton is Director of Insight Marketing and People Ltd, and author of Key Account Management and Key Marketing Skills (both Kogan Page). Bryan Foss is director of www.FossInitiatives.com and an adviser to a portfolio of fast-growing international companies. Tim Hughes is a marketing consultant, mainly for financial services companies. He is a Senior Lecturer at Bristol Business School, UK. Merlin Stone is a leading authority on marketing and customer management and has published numerous books and articles on these subjects.