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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Hardcover - 2009 - 1st Edition

by Kapferer, Jean-No�l; Bastien, Vincent


Details

  • Title The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
  • Author Kapferer, Jean-No�l; Bastien, Vincent
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 384
  • Language ENG
  • Publisher Kogan Page, LA Vergne, Tennessee, U.S.A.
  • Date 2009-02
  • ISBN 9780749454777

About the author

Jean-Nol Kapferer is an expert on brand management. His book The New Strategic Brand Management is a key reference work for MBA programs worldwide. He holds the Pernod-Ricard Chair on Prestige and Luxury Management at HEC Paris. Also a consultant, he is a member of the board of a major luxury brand, and he frequently gives executive seminars on luxury in China, the US, Japan, Korea and India. Vincent Bastien is one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most respected luxury brands. He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury.
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Stock Photo: Cover May Be Different

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

by Kapferer, Jean-Noël

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Hardcover
ISBN 10 / ISBN 13
9780749454777 / 0749454776
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
SGD 167.38
FREE shipping to USA