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Corporate Brand Personality: Re-Focus Your Organization's Culture to Build
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Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity Paperback - 2016 - 1st Edition

by Lesley Everett; Foreword by Clive Woodward


Details

  • Title Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity
  • Author Lesley Everett; Foreword by Clive Woodward
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2016
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780749471378 / 0749471379
  • Weight 0.73 lbs (0.33 kg)
  • Dimensions 9.25 x 6.1 x 0.39 in (23.50 x 15.49 x 0.99 cm)
  • Library of Congress subjects Corporate culture, Branding (Marketing)
  • Library of Congress Catalog Number 2015040425
  • Dewey Decimal Code 658.827

About the author

Lesley Everett is an internationally acclaimed professional speaker and expert on Personal Branding and the human factor of corporate branding. A regular contributor to UK and US media, she has appeared many times on BBC News, Sky Business, CNN and CBS. She is an established author and Executive Brand Coach and was 2013-14 President of the Global Speakers Federation. Her clients include several Fortune 1000 companies, politicians and celebrities as well as the United Nations and Ministry of Defence. She was the first female speaker to be awarded the Professional Speaking Award of Excellence (PSAE) in the UK in 2010. Lesley is the creator of the globally recognised Walking TALL Methodology and is CEO of both Walking TALL Training & Consulting Inc. in the US and Walking TALL International in the UK. She is British and now lives in Monterey, California.
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