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Relationship Marketing
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Relationship Marketing Paperback - 2002

by Martin Christopher; Adrian Payne; David Ballantyne

From the publisher

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

First line

The widespread adoption of the marketing concept by organisations is a relatively recent event.

Details

  • Title Relationship Marketing
  • Author Martin Christopher; Adrian Payne; David Ballantyne
  • Binding Paperback
  • Edition 2nd
  • Pages 264
  • Volumes 1
  • Language ENG
  • Publisher Routledge, USA
  • Date 2002-10-30
  • Features Bibliography, Index
  • ISBN 9780750648394 / 0750648392
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9.4 x 6.16 x 0.6 in (23.88 x 15.65 x 1.52 cm)
  • Library of Congress subjects Relationship marketing
  • Library of Congress Catalog Number 2005362836
  • Dewey Decimal Code 658.8

About the author

Martin Christopher, Adrian Payne, David Ballantyne

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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

by Christopher, Martin

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Relationship Marketing: Creating Stakeholder Value
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Relationship Marketing: Creating Stakeholder Value

by Christopher, M. et al.

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Butterworth-Heinemann, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750648394
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Relationship Marketing (Chartered Institute of Marketing (Paperback))
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Relationship Marketing (Chartered Institute of Marketing (Paperback))

by Christopher, Martin

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Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))
Stock Photo: Cover May Be Different

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

by Christopher, Martin, Payne, Adrian, Ballantyne, David

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Butterworth-Heinemann. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))
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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

by Martin Christopher, Adrian Payne, David Ballantyne

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Relationship Marketing
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Relationship Marketing

by Martin Christopher

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Relationship Marketing
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Relationship Marketing

by Payne, Adrian, Ballantyne, David, Christopher, Martin

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ISBN 10 / ISBN 13
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Relationship Marketing
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Relationship Marketing

by Payne, Adrian, Ballantyne, David, Christopher, Martin

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ISBN 10 / ISBN 13
9780750648394 / 0750648392
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Routledge. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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Relationship Marketing
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Relationship Marketing

by Payne, Adrian, Ballantyne, David, Christopher, Martin

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ISBN 10 / ISBN 13
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Relationship Marketing (Chartered Institute of Marketing (Paperback))
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Relationship Marketing (Chartered Institute of Marketing (Paperback))

by Martin Christopher

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ISBN 10 / ISBN 13
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