Description:
SAGE Publications, Incorporated. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
![How Advertising Works: The Role of Research](https://d3525k1ryd2155.cloudfront.net/f/408/912/9780761912408.OL.0.m.jpg)
Stock Photo: Cover May Be Different
How Advertising Works: The Role of Research Hardcover - 1998 - 1st Edition
by John Philip Jones (Editor)
First line
In 1967, at a seminar on advertising research organized by the European Society for Opinion and Marketing Research (ESOMAR), I gave an invited paper titled, "What Do We Know About How Advertising Works?"
Details
- Title How Advertising Works: The Role of Research
- Author John Philip Jones (Editor)
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 368
- Volumes 1
- Language ENG
- Publisher Sage Publications, Inc, Thousand Oaks, California, U.S.A.
- Date June 17, 1998
- ISBN 9780761912408 / 0761912401
- Weight 1.5 lbs (0.68 kg)
- Library of Congress Catalog Number 98008871
- Dewey Decimal Code 659.1
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How Advertising Works : The Role of Research
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780761912408 / 0761912401
- Quantity Available
- 1
- Seller
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Mishawaka, Indiana, United States
- Item Price
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SGD 9.64FREE shipping to USA
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Item Price
SGD 9.64
FREE shipping to USA
![How Advertising Works : The Role of Research](https://d3525k1ryd2155.cloudfront.net/f/408/912/9780761912408.OL.0.m.jpg)
Stock Photo: Cover May Be Different
How Advertising Works : The Role of Research
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780761912408 / 0761912401
- Quantity Available
- 1
- Seller
-
Reno, Nevada, United States
- Item Price
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SGD 10.69FREE shipping to USA
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Description:
SAGE Publications, Incorporated. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
SGD 10.69
FREE shipping to USA
![How Advertising Works: The Role of Research](https://d3525k1ryd2155.cloudfront.net/f/408/912/9780761912408.OL.0.m.jpg)
Stock Photo: Cover May Be Different
How Advertising Works: The Role of Research
by Jones, J. P.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780761912408 / 0761912401
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, United Kingdom
- Item Price
-
SGD 16.01SGD 22.14 shipping to USA
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Description:
Sage Publications, Inc, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780761912408
Item Price
SGD 16.01
SGD 22.14
shipping to USA