Description:
Paperback / softback. New. Helps you learn how political marketing and public relations affect the electoral process. This book examines how communication and marketing experts influence politics. It reviews the advances in political communication management and marketing through a cross-cultural integration of research and theoretical approaches.
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Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte Paperback - 2003
by Bruce I. Newman
First line
SUMMARY. The abiding motif of election campaigns in the USA is not the spot ad, nor the candidate debate, nor even the campaign Web site, but instead remains the campaign button.
Details
- Title Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
- Author Bruce I. Newman
- Binding Paperback
- Pages 194
- Volumes 1
- Language ENG
- Publisher Routledge, Binghamton, NY
- Date July 2003
- ISBN 9780789021595 / 0789021595
- Weight 0.79 lbs (0.36 kg)
- Dimensions 8.25 x 5.81 x 0.51 in (20.96 x 14.76 x 1.30 cm)
- Library of Congress Catalog Number 2003002282
- Dewey Decimal Code 324.73
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Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
by Bruce I. Newman
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- 9780789021595 / 0789021595
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Intl. Ed.
Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
by Newman, Bruce I
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Exeter, Devon, United Kingdom
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Haworth Pr Inc, 2003. Paperback. New. 8th international edition edition. 198 pages. 8.50x6.00x0.50 inches.
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Communication of Politics
by Bruce I Newman
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9780789021595 / 0789021595
- Quantity Available
- 4
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Woodside, New York, United States
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The Haworth Press, Incorporated , pp. 198 . Papeback. New.
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Communication of Politics
by Newman, Bruce I.
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Newport Coast, California, United States
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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SGD 109.07
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