Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Customer Relationship Management Systems Handbook Paperback - 2002 - 1st Edition
by Duane E. Sharp
Summary
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with the day planner, electronic scheduler, client database, and a number of other business management tools so you can create a single point from which to manage customer relationships.
The Customer Relationship Management Systems Handbook provides a complete and detailed analysis of CRM, its origins, rationale, implementation strategies, core technologies, and benefits. The author takes readers through the evolution of CRM- from its early beginning as a tool for better managing and utilizing vast amounts of customer transaction data acquired in day-to-day transactions to today's sophisticated data warehouse-based systems. The text was researched, formatted, and written for IS professionals who need a full understanding of what is involved in the successful development and implementation of a CRM.
To highlight the significant benefits of implementing CRM strategies, the book provides examples of successful CRM implementations from a broad range of business sectors. These implementations, presented in a case study format, demonstrate implementation processes, appropriate technologies, and vendor solutions that work. Wherever possible, illustrations are used to enhance the textual presentation. The complete analysis of CRM provided in the Customer Relationship Management Systems Handbook will enable you to accomplish what many businesses fail to do-put the customer first.
First line
In today's marketplace, consumers are a different breed than they were even five years ago.
Details
- Title Customer Relationship Management Systems Handbook
- Author Duane E. Sharp
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 264
- Volumes 1
- Language ENG
- Publisher Auerbach Publications
- Date July 19, 2002
- Illustrated Yes
- Features Bibliography, Glossary, Illustrated
- ISBN 9780849311437 / 0849311438
- Weight 1.25 lbs (0.57 kg)
- Dimensions 10.02 x 7.04 x 0.75 in (25.45 x 17.88 x 1.91 cm)
- Library of Congress subjects Customer relations - Management, Customer relations - Management - Data
- Library of Congress Catalog Number 2002018592
- Dewey Decimal Code 658.812
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Stock Photo: Cover May Be Different
Customer Relationship Management Systems Handbook
by Sharp, Duane E.
- Used
- Good
- Paperback
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- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780849311437 / 0849311438
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Newport Coast, California, United States
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Customer Relationship Management Systems Handbook
by Duane E. Sharp
- New
- Paperback
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- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780849311437 / 0849311438
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Southport, Merseyside, United Kingdom
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Description:
Paperback / softback. New. Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.
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SGD 188.76
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Stock Photo: Cover May Be Different
Customer Relationship Management Systems Handbook
by Sharp, Duane E. (Author)
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780849311437 / 0849311438
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Exeter, Devon, United Kingdom
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SGD 224.89SGD 17.36 shipping to USA
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Description:
Auerbach Pub, 2002. Paperback. New. 1st edition. 242 pages. 9.75x7.00x0.75 inches.
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SGD 224.89
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Stock Photo: Cover May Be Different
Customer Relationship Management Systems Handbook
by Duane E Sharp Duane E. Sharp
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9780849311437 / 0849311438
- Quantity Available
- 4
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Woodside, New York, United States
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Description:
Taylor & Francis Group , pp. xxi + 242 . Papeback. New.
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SGD 218.98
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