The Non Nonprofit Hardcover - 2012 - 1st Edition

From the jacket flap

A top business leader shares the same principles he used to launch a successful company and a thriving nonprofit

Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left a top-level position in corporate America, where he was executive vice president of General Mills, to found Twin Cities RISE!, a highly successful poverty reduction program.

His honest story, and successes and missteps, create an essential roadmap for any social venture looking to prove and boost its impact. Through RISE!'s story--as well as those of other innovative organizations such as Grameen Bank, Playworks, Common Ground/Community Solutions, Habitat for Humanity, Lumni, Caring - Bridge, and College Summit--Rothschild clearly details seven key principles:

1. Have a Clear and Appropriate Purpose

2. Measure What Counts

3. Be Market Driven

4. Create Mutual Accountability

5. Support Personal Empowerment

6. Create Economic Value from Social Benefit

7. Be Learning Driven

By adopting these principles and understanding how they are integral to creating long-term success, anyone can create a financially sustainable, socially responsible organization.

As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit, government organization, or social enterprise.