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Scenario Planning: A Field Guide to the Future Paperback - 2012 - 1st Edition
by Woody Wade
From the rear cover
IS YOUR BUSINESS READY FOR THE FUTURE?
While crystal balls cannot actually see into the future, a methodology does exist that can help you visualize it. Or to be more precise, this methodology helps you see a range of alternative futures--or scenarios--that could plausibly emerge, depending on how current developments continue to unfold.
Scenario Planning serves as a guide to looking at your business, and the world, years from now, posing thoughtful questions about the possible consequences of current (and possible future) trends. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. This book will help you:
- Outline (and prepare for) any trends that could change the political, social, and economic landscapes and significantly impact your business
- Explore the impact of technological advances and new competitors
- Examine challenges that are only dimly recognizable as potential problems today
This visual book will help you answer the question, "Is my organization ready for every possibility?"
Details
- Title Scenario Planning: A Field Guide to the Future
- Author Woody Wade
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 208
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2012-03
- Illustrated Yes
- Features Illustrated, Price on Product - Canadian, Table of Contents
- ISBN 9781118170151 / 1118170156
- Weight 1.1 lbs (0.50 kg)
- Dimensions 7.43 x 9.98 x 0.47 in (18.87 x 25.35 x 1.19 cm)
- Library of Congress subjects Strategic planning, Business forecasting
- Library of Congress Catalog Number 2011045563
- Dewey Decimal Code 658.401
About the author
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