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X: The Experience When Business Meets Design
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X: The Experience When Business Meets Design Hardcover - 2015 - 1st Edition

by Brian Solis

From the rear cover

EXPERIENCE IS THE MOST IMPORTANT THING IN BUSINESS.

YET, MOST EXECUTIVES AND ENTREPRENEURS NEGLECT THE VALUE OF DESIGNING EXPERIENCES FROM THE ONSET. THEY TALK, BUILD, AND SELL AROUND IT, WHILE STILL MISSING IT. WITH X, YOU WILL LEARN THE IMPORTANCE OF EXPERIENCE AND HOW TO DESIGN EXPERIENCES. WHY? BECAUSE EXPERIENCE IS EVERYTHING. EXPERIENCE IS HUMAN. EXPERIENCE IS SENSORY. THAT'S WHY THE FUTURE OF BRANDING IS EXPERIENCE ARCHITECTURE. IT'S PERSONAL. IT'S CULTURALLY AND CONTEXTUALLY RELEVANT. IT'S ASPIRATIONAL. AS YOU READ THIS BOOK YOU'LL QUICKLY REALIZE THAT IT'S INTENDED TO DELIVER A THOUGHTFUL AND INTENTIONAL EXPERIENCE. AND THAT'S THE POINT.

Details

  • Title X: The Experience When Business Meets Design
  • Author Brian Solis
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Hoboken, N. J.
  • Date 2015-10-19
  • Illustrated Yes
  • Features Illustrated, Maps
  • ISBN 9781118456545 / 1118456548
  • Weight 1.8 lbs (0.82 kg)
  • Dimensions 7.6 x 9.7 x 0.8 in (19.30 x 24.64 x 2.03 cm)
  • Library of Congress subjects Branding (Marketing), Web sites - Design
  • Library of Congress Catalog Number 2015022448
  • Dewey Decimal Code 658.827

About the author

BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in business innovation. As a digital analyst, anthropologist, and futurist, he studies disruptive technology and its impact on business and society. More so, he humanizes technology's causal effect to help people see people differently and understand what to do about it. Brian has authored several bestselling books including What's the Future of Business (WTF), Engage!, and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing. He also actively contributes to Forbes, MarketWatch and AdAge.

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