X: The Experience When Business Meets Design Hardcover - 2015 - 1st Edition
by Brian Solis
From the rear cover
EXPERIENCE IS THE MOST IMPORTANT THING IN BUSINESS.
YET, MOST EXECUTIVES AND ENTREPRENEURS NEGLECT THE VALUE OF DESIGNING EXPERIENCES FROM THE ONSET. THEY TALK, BUILD, AND SELL AROUND IT, WHILE STILL MISSING IT. WITH X, YOU WILL LEARN THE IMPORTANCE OF EXPERIENCE AND HOW TO DESIGN EXPERIENCES. WHY? BECAUSE EXPERIENCE IS EVERYTHING. EXPERIENCE IS HUMAN. EXPERIENCE IS SENSORY. THAT'S WHY THE FUTURE OF BRANDING IS EXPERIENCE ARCHITECTURE. IT'S PERSONAL. IT'S CULTURALLY AND CONTEXTUALLY RELEVANT. IT'S ASPIRATIONAL. AS YOU READ THIS BOOK YOU'LL QUICKLY REALIZE THAT IT'S INTENDED TO DELIVER A THOUGHTFUL AND INTENTIONAL EXPERIENCE. AND THAT'S THE POINT.
Details
- Title X: The Experience When Business Meets Design
- Author Brian Solis
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 256
- Volumes 1
- Language ENG
- Publisher Wiley, Hoboken, N. J.
- Date 2015-10-19
- Illustrated Yes
- Features Illustrated, Maps
- ISBN 9781118456545 / 1118456548
- Weight 1.8 lbs (0.82 kg)
- Dimensions 7.6 x 9.7 x 0.8 in (19.30 x 24.64 x 2.03 cm)
- Library of Congress subjects Branding (Marketing), Web sites - Design
- Library of Congress Catalog Number 2015022448
- Dewey Decimal Code 658.827
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