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Introduction to Qualitative Research Methods: A Guidebook and Resource Hardcover - 2015 - 4th Edition
by Steven J. Taylor; Robert Bogdan; Marjorie L. DeVault
From the rear cover
EXPERIENCE IS THE MOST IMPORTANT THING IN BUSINESS.
YET, MOST EXECUTIVES AND ENTREPRENEURS NEGLECT THE VALUE OF DESIGNING EXPERIENCES FROM THE ONSET. THEY TALK, BUILD, AND SELL AROUND IT, WHILE STILL MISSING IT. WITH X, YOU WILL LEARN THE IMPORTANCE OF EXPERIENCE AND HOW TO DESIGN EXPERIENCES. WHY? BECAUSE EXPERIENCE IS EVERYTHING. EXPERIENCE IS HUMAN. EXPERIENCE IS SENSORY. THAT'S WHY THE FUTURE OF BRANDING IS EXPERIENCE ARCHITECTURE. IT'S PERSONAL. IT'S CULTURALLY AND CONTEXTUALLY RELEVANT. IT'S ASPIRATIONAL. AS YOU READ THIS BOOK YOU'LL QUICKLY REALIZE THAT IT'S INTENDED TO DELIVER A THOUGHTFUL AND INTENTIONAL EXPERIENCE. AND THAT'S THE POINT.
Details
- Title Introduction to Qualitative Research Methods: A Guidebook and Resource
- Author Steven J. Taylor; Robert Bogdan; Marjorie L. DeVault
- Binding Hardcover
- Edition number 4th
- Edition 4
- Pages 416
- Volumes 1
- Language ENG
- Publisher Wiley, U.S.A.
- Date 2015-10
- Features Bibliography, Index
- ISBN 9781118767214 / 1118767217
- Weight 1.55 lbs (0.70 kg)
- Dimensions 9.3 x 6.3 x 1.2 in (23.62 x 16.00 x 3.05 cm)
- Library of Congress subjects Social sciences - Research - Methodology, Qualitative research
- Library of Congress Catalog Number 2015013787
- Dewey Decimal Code 001.42
About the author
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Introduction to Qualitative Research Methods: A Guidebook and Resource, 4th Edition [Hardcover] Taylor, Steven J.; Bogdan, Robert and DeVault, Marjorie
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Introduction to Qualitative Research Methods: A Guidebook and Resource
by Taylor, Steven J.; Bogdan, Robert; DeVault, Marjorie
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