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Social Media Marketing for Dummies
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Social Media Marketing for Dummies Paperback - 2020

by Shiv Singh; Stephanie Diamond

From the rear cover

Chat your way to sales success!

Are you an independent entrepreneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a persuader, create and curate content, learn to be flexible, and see how social media fits with your other marketing tools.

Inside...

  • Pick the best channels for you
  • Learn about the latest trends
  • Plan and manage a campaign
  • Develop your own voice
  • Assess your campaign's success
  • Track your customers
  • Help clients market for you
  • Dodge common pitfalls

Details

  • Title Social Media Marketing for Dummies
  • Author Shiv Singh; Stephanie Diamond
  • Binding Paperback
  • Pages 448
  • Volumes 1
  • Language ENG
  • Publisher For Dummies
  • Date 2020-02-11
  • Features Index
  • ISBN 9781119617006 / 1119617006
  • Weight 1.4 lbs (0.64 kg)
  • Dimensions 9.2 x 7.4 x 1.1 in (23.37 x 18.80 x 2.79 cm)
  • Library of Congress subjects Consumer behavior, Internet marketing
  • Dewey Decimal Code 658.872

About the author

Shiv Singh is the Chief Marketing Officer at Eargo Inc. He was formerly an SVP of Marketing at Visa Inc. and prior to that was the Global Head of Digital for PepsiCo Beverages. He is a leading voice in social media marketing.

Stephanie Diamond is president of Digital Media Works, a firm offering e-commerce and branding assistance to businesses. She is also the author of Content Marketing Strategies For Dummies.

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