Skip to content

No image available
No image available

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition Paperback - 2017 - 2nd Edition

by Al Iannuzzi

From the publisher

Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson & Johnson, Unilever, and Method.

New updated content in this second edition includes:

  • New developments like the United Nations Sustainable Development Goals with concepts of biomimicry, circular economy, emerging issues management, and eco-innovation.

  • Novel tools and examples for bringing sustainable products to market.

  • New chapter dedicated to natural capital.

  • Analysis of current green marketing methods and market trends.

  • Best practices for making and marketing sustainable brands.

For more information, visit the author's book website at www.greenerproducts.biz.

Details

  • Title Greener Products: The Making and Marketing of Sustainable Brands, Second Edition
  • Author Al Iannuzzi
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 250
  • Volumes 1
  • Language ENG
  • Publisher CRC Press
  • Date 2017-08-09
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781138746893 / 1138746894
  • Weight 0.85 lbs (0.39 kg)
  • Dimensions 9.21 x 6.14 x 0.58 in (23.39 x 15.60 x 1.47 cm)
  • Themes
    • Aspects (Academic): Business Aspects
    • Topical: Ecology
  • Library of Congress subjects Green products, Green marketing
  • Library of Congress Catalog Number 2017010260
  • Dewey Decimal Code 658.802

About the author

Al Iannuzzi, PhD, is Vice President, Sustainability at The Este Lauder Companies, where he leads enterprise-wide efforts and establishes and executes on sustainability goals and objectives. He also oversees the publication of the Company's Corporate Responsibility Report, ESG ratings and rakings, and climate and energy. He is also an Adjunct Professor at Indiana University, where he teaches Product Improvement and Sustainability.

Al has more than 30 years' experience in the Environment, Health, Safety and Sustainability field. Prior to working at The Este Lauder Companies, he worked for Johnson & Johnson, where he led Design for the Environment and Green Marketing programs and developed sustainability strategies for Consumer Product, Medical Device and Pharmaceutical sectors. He served as the chief architect of the Earthwards(R) greener product development program. Al has also worked as an environmental consultant and as a regulator for the New Jersey Department of Environmental Protection.

Al has authored three books and has written numerous articles on sustainability and product stewardship.

Back to Top↑

More Copies for Sale

No image available

Greener Products : The Making and Marketing of Sustainable Brands, Second Edition

by Iannuzzi, Al

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9781138746893 / 1138746894
Quantity Available
2
Seller
Better World Books
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 81.00
FREE shipping to USA

Show Details

Description:
Taylor & Francis Group. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
SGD 81.00
FREE shipping to USA
Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

by Al Iannuzzi

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781138746893 / 1138746894
Quantity Available
1
Seller
The Saint Bookstore
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 133.17
SGD 17.29 shipping to USA

Show Details

Description:
Paperback / softback. New.
Item Price
SGD 133.17
SGD 17.29 shipping to USA
No image available

GREENER PRODUCTS

  • Used
Condition
Used
ISBN 10 / ISBN 13
9781138746893 / 1138746894
Quantity Available
1
Seller
Cold Books
Woodside, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 105.48
SGD 5.48 shipping to USA

Show Details

Description:
Taylor & Francis Group , pp. 272 . Other. Used.
Item Price
SGD 105.48
SGD 5.48 shipping to USA
Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

by Al Iannuzzi

  • New
Condition
New
ISBN 10 / ISBN 13
9781138746893 / 1138746894
Quantity Available
947
Seller
Ria Christie Collections
Uxbridge, Greater London, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 153.52
SGD 13.89 shipping to USA

Show Details

Description:
New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Written by a renowned sustainability expert, this book makes the case for why the people and the planet need products to be made in a more sustainable way. It provides insights on how to raise the bar on product development and investig
Item Price
SGD 153.52
SGD 13.89 shipping to USA
No image available

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

by Al Iannuzzi

  • Used
  • Acceptable
Condition
Used - Acceptable
ISBN 10 / ISBN 13
9781138746893 / 1138746894
Quantity Available
1
Seller
A Book Cart
Artesia, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 127.51
SGD 4.12 shipping to USA

Show Details

Description:
Acceptable. IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible.
Item Price
SGD 127.51
SGD 4.12 shipping to USA
No image available

Greener Products: The Making and Marketing of Sustainable Brands

by Iannuzzi, Al

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781138746893 / 1138746894
Quantity Available
2
Seller
Revaluation Books
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
SGD 177.00
SGD 17.38 shipping to USA

Show Details

Description:
CRC Pr I Llc, 2017. Paperback. New. 2nd edition. 250 pages. 8.75x6.00x0.75 inches.
Item Price
SGD 177.00
SGD 17.38 shipping to USA
No image available

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

by Iannuzzi, Al

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9781138746893 / 1138746894
Quantity Available
1
Seller
Bonita
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 144.69
FREE shipping to USA

Show Details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
SGD 144.69
FREE shipping to USA
No image available

Greener Products

by Iannuzzi, Al

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781138746893 / 1138746894
Quantity Available
1
Seller
STM Traders Private Limited
New Delhi, India
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
SGD 165.02
FREE shipping to USA

Show Details

Description:
United Kingdom: Taylor & Francis, 2017. Paperback. Brand New. Book Condition:- Brand New. Secured Packaging. Fast DeliveryBookseller Inventory # 9781138746893
Item Price
SGD 165.02
FREE shipping to USA
Show all copies
Back to Top↑

Hang on… we’re fetching the requested page.