Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication Hardcover -

From the rear cover

"If you think your enterprise doesn't need great storytellers, this book will convince you that you're wrong. With creativity and verve, Murray Nossel shows how to apply the power of narrative to marketing, manufacturing, management, and just about every corner of your business. If you want to become better a storyteller--and a better listener--Powered by Storytelling is the book for you."--Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
"Knowing how to craft and tell a purposeful story is a seminal skill set for every business communicator. Powered by Storytelling offers a must-have methodology for anyone who wants to learn how to tell winning stories for business success." --Peter Guber, chairman and CEO of Mandalay Entertainment Group and New York Times bestselling author of Tell to Win
"As our lives become more digitized, the power of storytelling will rise, elevating our humanity. No one captures how to harness this tool as well as Murray Nossel. This is a fabulous handbook on how to connect through storytelling and how to listen with intent."--Faith Popcorn, founder and CEO of Faith Popcorn's Brain Reserve "We are all overwhelmed by messages and content on various platforms, but what has not changed since our cavepeople predecessors is the importance and power of a great and compelling story. Stories are the key differentiator and Murray Nossel's listening and storytelling methods provide a straightforward yet ingenious way to create that differentiation. Murray's method is the engine to foster the creativity and innovative thinking to tell a unique story. Powered by Storytelling is an indispensable asset."--Jonathan D. Klein, cofounder and chairman of Getty Images
"If you want to learn how to tell a great story, read this book. Murray Nossel, himself a psychologist and master storyteller whose own tales recall the best of David Sedaris, offers a unique method that is sure to work."Powered by Storytelling is much more than a how-to book about business communication. It's an important road map for anyone who wants to convey a point in a meeting, make a compelling argument to colleagues, and to listen in a way that brings out the best stories in business and in life." --Susan Adams, senior editor at Forbes
"Murray Nossel presents a thoughtful guide, teaching us how to discover and tell the personal stories hiding within each of us--and he artfully illustrates how this brilliant tool can have a profound impact on group dynamics in any setting. If you're looking to spark new talent within your organization, this book generously reveals how you can be Powered by Storytelling." --Rob Sorcher, global chief content officer of Cartoon Network
"Murray Nossel has forever changed my understanding of communication and deeply influenced my ability to communicate. His insights for the teller and the listener are simple yet profound."--Katia Beauchamp, CEO of Birchbox
"Murray Nossel's storytelling method acts like a laser beam in the hands of teachers and coaches. It pierces through the fog of the typical narrative to reveal the storyteller's sense of herself in the world. Bring this method to your work, and your students and clients will feel more in touch with themselves!" --Mike G. Katz, founding director of the Interpersonal Development Program at the University of California, Berkeley, Haas School of Business.
"We live in an age of white noise, a constant barrage of messaging, most of which is completely ignored. The only thing that cuts through is effective storytelling. Murray Nossel's Narrativ method is a powerful, science-based, empathetic, and engaging process that enables anyone to excavate, craft, and present a story to form a deep connection with the listener."--Mark Randall, assistant professor of strategic design and management at Parsons School of Design
"Psychologist, actor, and corporate consultant Murray Nossel brings Narativ's innovative practice of storytelling to the business community. Through a life lived onstage, in the academy, and in the boardroom, Nossel has discovered the enduring power of storytelling: one person describes an event in such sensory detail--what do I see, hear, taste, smell, touch?--that the listeners enter and experience the world of the teller. In his "What happened?" model, Nossel coaches his client groups toward empathy for one another, trust for members of their team, and a shocking clarity for each storyteller. Powered by Storytelling is a beacon for those in search of a workplace of collaboration, effective teamwork, authenticity, and joy.--Rita Charon, MD, PhD, chair of the Department of Medical Humanities and Ethics at Columbia University "In an era of increasingly loud echo chambers where genuine debate and dialogue are rarified, Powered by Storytelling not only gives the reader a compelling method to create cohesion and express sentiment but also to generate listening behaviors that break through silos and truly transform business communication."--Jim Knight, The Rt Hon Lord Knight of Weymouth, Chief Education Adviser at TES Global, and former Minister for Schools (U.K.)
"Murray Nossel teaches companies that better performance lies not only in better processes but in more empathetic processes, not only in more efficient meetings but in more aware meetings. Bringing our stories in to work is what we do anyway--this book teaches us how to leverage their power."--Cristian Lupşa, founding editor of Dect o Revistă and founder of The Power of Storytelling Conference
"We all have a story, but we don't all know how to tell it. This book will teach you. Inside Murray Nossel's sometimes hilarious, sometimes heartbreaking tales are the tools you need to craft your own narrative. I'm buying a copy for everyone I know. You should, too!"--Jann Turner, director of White Wedding and Paradise Stop